The 4Ps of Sustainability
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by Megan Brown on 09/15/2011
You are probably wondering what the 4Ps of sustainability are.
I’ll get to this inquiry; but first I want to introduce you to a quirky and progressive company, Gold’n Plump. One of the many perks about working in the sustainability industry is that I get to work with innovative, creative people and companies that are also committed to making changes to the way they do business. These organizations are also committed to educating their customers, communicating what they’ve learned and inspiring others to do their part, too.
Just Bare Chicken from Gold’n Plump is one of these inspirational companies that is leading by example. It has expanded its farming best practices and sustainability initiatives and it is educating its customers about the choices it has made. Here are some of the reasons why its products are different.
- Worked with the World Resources Institute (WRI) to complete a lifecycle product assessment
- Partners with over 300 family farmers
- Support the development of renewable energy projects by purchasing renewable energy credits (RECs)
- Offers organic, cage-free and hormone-free chicken
- Expanded its distribution: it’s now available where I live (Denver) and many more places
Another reason this company is different, quirky and fantastic is its belief in the 4Ps. The 4Ps for them include: people, planet, poultry and progress.
- People: respect for the people in their community
- Planet: committed to reducing their environmental footprint and supporting clean energy
- Poultry: respect for how food gets to the table and the treatment of the chickens
- Progress: committed to striving for continued success for itself and its community
Aside from its 4Ps, the reason I like this company is because of its holistic view of sustainability. Just Bare is leading its industry by pushing itself to learn more about its own operations and expanding its own definition of sustainability. This company continually strives to do more and isn’t that the point?
If you are wondering where you buy this chicken, go to their website and type in your zip code to find out where it is sold.
Are you up for a cooking challenge? Check out their cooking contest. There's great prizes, interesting recipes and short-lived fame and recognition for the winners
Megan Brown is Director of Product Marketing for Renewable Choice.