USGBC Greenbuild 2011 Conference Takeaways
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by Sully Lineberger on 10/13/2011
Toronto hosted the 2011 Greenbuild conference put on by the USGBC. Read our takeaways.
The USGBC® (United States Green Building Council) broke new ground this year by having Greenbuild 2011 outside of the US in Toronto. That international flavor was apparent in the 23,000 plus participants, who represented 108 countries. Toronto proved to be an excellent host city and the weather cooperated beautifully. Each year, Greenbuild brings together professionals in the array of industries that support sustainable building projects to meet, exchange ideas and debut new and innovative products.
For the Renewable Choice team it was a great time to connect with contacts from around the world, but especially Canada. This year, Brian Sloss, Renewable Choice’s Product Owner of Mosaic carbon accounting software, joined the greenbuilding team consisting of Lana Malone, Boone Jones, Lauren Newsom, John Powers and me, Sully Lineberger. These intrepid travelers wasted no time acclimating themselves to a new country and immediately sought out the finest poutine (a Canadian culinary staple) the city had to offer.
Inside the exhibit hall, the Renewable Choice booth drew a steady stream of traffic, as old clients and future ones dropped in to talk about the green power market and see a demo of Mosaic. Brian often had a crowd peering over his shoulder and he created a great deal of enthusiasm for the new tool. Speaking of enthusiasm, the traditional Green Power Happy Hour(s) were a success once again. The aisles were crowded with attendees happy to end the day with an authentic Canadian beer - Steam Whistle lager.
Highlights of the Greenbuild program, titled Greenbuild NEXT, were presentations by Cokie Roberts and NY mayor Michael Bloomberg (by video) and a speech by Thomas Friedman, who challenged the audience to persevere in the face of daunting challenges. In his own unique way, he lauded the group for being “too dumb to quit.” In a session the next morning, he was challenged by presenter and green vanguard Tom Paladino: “I don’t want to be ‘too dumb to quit,’ I want to be too tough to drop.”
Look for us again next year in San Francisco at Greenbuild 2012!
And there’s still time to enter to win the Renewable Choice Greenbuild 2011 giveaway; an iPad. Entries must be received by October 20th, 2011.
Sully Lineberger is Director of Business Development- Green Building Division for Renewable Choice.