Renewable Choice Energy

Walmart Debunks Sustainability Myths

sustainable-business icon by Megan Brown on 12/01/2009


These are popular myths that companies like Wal-Mart are addressing.

Sustainability MythsThere are many organizations that continually come up with reasons why corporate sustainability won’t work for their business. There are people that believe sustainability is for a select group of companies. At the same time there are also businesses like Walmart that are making changes, becoming more environmentally responsible and profiting from these changes. Vijay Kanal is a corporate executive and consultant that has worked with and researched Fortune 1000 companies on the subject of sustainability. He has come up with the 8 Myths about Sustainability in Business. The big myths about sustainability he touches upon include:

1. It’s a cost and we can’t afford it right now

2. It requires lots of staff

3. There’s no money to be made from sustainability

4. It’s just for big companies

5. It’s mostly for B2C companies

6. If we make claims about sustainability, we’ll be accused of greenwashing

7. NGOs are our adversaries

8. We don’t have to worry about the supply chain because we don’t make things

The last myth is a topic that has gathered a lot of attention lately because of Walmart. The idea that a company does not make a product and therefore does not have much of a carbon footprint is not necessarily true. Walmart for instance doesn't make things but according to Matt Kistler, Senior Vice President of Sustainability at Walmart, 88 percent of the company's environmental footprint is in its supply chain while only 12 percent is in its direct control. Therefore, as Walmart works toward its goal of carbon neutrality it is going to have to address, guide and manage its supply chain. It is easier for larger companies to do this but supply chain management needs to become an integral part of a company's sustainability goals. The supply chain as Vijay Kanal explains cannot be ignored and companies purchasing power provides opportunities to influence these relationships. 

Vijay Kanal, CMC, is Founder and Chief Consultant at Kanal Consulting. He has over 20 years global experience as a corporate executive and consultant.
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Client Relations ManagerPERSONALLY SPEAKING
As companies continue to make sustainability commitments, review the results and analyze their ROI, we can all learn from what is working and what is not. Companies of all sizes are learning valuable lessons and getting feedback from their many stakeholders. This information is often shared in case studies, free webinars and speaking engagements. If your organization is looking to learn from the good and the bad decisions that have been made, accessing some of this information is easier than you may think. ~ Megan
Megan Brown is the Client Relations Manager for Renewable Choice.