For the second year in a row, the Renewable Choice team was proud to partner with the Boulder Shelter for the Homeless to decorate for the holidays. Not only is this a fun way for our team to connect with each other, but we’re able to bring a little joy into the hearts of those less fortunate at this special time of year.
Giving service can be an important part of engaging your employees in the deployment of your corporate social responsibility initiatives. Multiple studies show that the emerging workforce, which includes 85 million “Millenials” want to work for companies that have environmental and social responsibility embedded in their operations. A recent study by the Committee Encouraging Corporate Philanthropy (CECP) found that 26% of CEO’s polled believe that greater community needs are a primary reason to adopt CSR practices, more than any other CSR priority, including finding top talent, globalization, and the rise of transparency.
Employee engagement works because it leverages the passion that already exists within your organization. Companies may give money or service to worthy community organizations to preserve or enhance their reputations, but employees are likely to give of their time or money because they care about the cause they are supporting. If you can link that passion with a business need, you create social innovation and shared value, which benefits all parties: your company, your employees, and the organizations that you support.
The Gallup organization has identified a positive correlation between an employee’s engagement at work and the company’s performance. Companies with engaged employees perform better overall—by more than 15%–than their competitors do. Engaged employees are also responsible for job creation because they are twice as likely to recruit other employees, and engaged employees are less likely to leave an organization, resulting in less costly turnover.
More than just your company, our communities need engaged employees. There are over 1.5 million non-profit organizations in the United States, each of which can benefit from the gifts of money, in kind donations, or time. Many of these organizations serve some of the most underrepresented and disenfranchised members of our communities. For example, in 2011, almost 650,000 people experienced homelessness in the U.S., a staggering number when we consider the general wealth and prosperity that abounds in our country. Nearly 68,000 of these were war veterans.
The time for service is now. If corporate philanthropy—in the form of giving or service—isn’t a top priority for your organization, consider adopting a corporate social responsibility strategy that emphasizes this critical role of private industry: your company, your employees, and your community will thank you.